Junaid Yousaf Sheikh
Founder and CEO, Psio
“I'd rather lose a project than ship one I don't believe in. The senior on your call is the senior on your code: me, or somebody I'd put my name behind.”
I'm a senior engineer who has been with machines since I was a kid. I started Psio because I knew I could ship this work better than the agencies pitching it, and because I got tired of watching operators get sold roadmaps for problems we could have built in six weeks.
I went the independent route. I grew up around builders: property, construction, country clubs. So I've seen what good operations look like, and how easily they get bottlenecked by the wrong tools. That's the seam I work in.
The portfolio is mixed on purpose. Brainchild Engineering (US) for industrial workflows, my first independent client. Royal Residencia for property. Pureplant.pk, Demure-Pret and Intrinsic Combat Unit for brand and inbound. Each one runs in someone's real production today, not a deck.
Psio is small on purpose. I'm on every AI consultation call. I sign every handover. You bring the bottleneck; I bring the read, the build, and the engineer who stays on after go-live. That last part is the part most vendors skip.
Beyond the builds, I advise teams on AI implementation and integration: how to put agents into a real business and wire them into the systems already running it. I specialise in LLMs, agents, API integration and generative AI.
