09 · FOUNDER & CEO[ ONE NAME · ONE SIGNATURE ]
Junaid Yousaf Sheikh — Founder & CEO of Psio
ID — 001 / CEO
LAHORE · PK · UK · USJunaid Y. Sheikh

“I'd rather lose a project than ship one I don't believe in. The senior on your call is the senior on your code — me, or somebody I'd put my name behind.”

Junaid Yousaf Sheikh
Founder & CEO · Psio

I'm a senior engineer who's been with machines since I was a kid. I started Psio because I knew I could ship this work better than the agencies pitching it — and because I got tired of watching operators get sold roadmaps for problems we could have built in six weeks.

I went the independent route. I grew up around builders — property, construction, country clubs — so I've seen what good operations look like and how easily good operations get bottlenecked by the wrong tools. That's the seam I work in.

The portfolio is mixed on purpose. Brainchild Engineering (US) for industrial workflows — my first independent client. Royal Residencia and Royal Palm for property. The Oasis Golf & Aqua Resort for leisure. Pureplant.pk, Demure-Pret, and Intrinsic Combat Unit for brand and inbound. Each one runs in someone's real production today — not a deck.

Psio is small on purpose. I'm on every diagnosis call. I sign every handover. If we ship something stable, we tell you so — about one in four diagnoses ends with “this isn't an AI problem” and I'll tell you why on the same call you came for. You bring the bottleneck. I bring the read, the build, and the engineer who stays on after go-live. That last part is the part most vendors skip.

— Junaid Yousaf SheikhFounder & CEO, PsioLahore · works PK / UK / US · father of four